Donald J. Trump made a comeback on Monday, rejoining a social media platform after being banned from it for nearly a year. In a campaign video, Trump expressed his determination to not be silenced and rallied his supporters. He also announced an upcoming interview with Elon Musk on a livestreaming feature. Trump’s return could potentially benefit the struggling platform, which has faced competition from new social media platforms and advertiser skepticism. During his presidency, Trump frequently used the platform to communicate with the public and attack his opponents. He was banned after his posts were linked to the violence at the U.S. Capitol. Elon Musk, the owner of the platform, had been urging Trump to return, believing it would lead to increased engagement. Trump has since launched his own social media platform, but is contractually obligated to prioritize posting there. Trump and Musk have developed a close relationship in recent months, discussing politics and policies.
